Penerapan Etika Bisnis Islam Dalam Membangun Kejujuran Pedagang Berdasarkan Q.S An-Nisa Ayat 29

Abstract

Honesty is a fundamental principle in Islamic business ethics, playing a crucial role in fostering fair and trustworthy commercial activities. Nevertheless, various forms of dishonesty—such as tampering with scales, concealing product defects, and providing inaccurate information to consumers—still persist in trade practices. This study aims to analyze the application of Islamic business ethics in cultivating honesty among merchants, drawing upon the Quran and the Hadith of the Prophet Muhammad (peace be upon him). The research employs a qualitative library-based methodology, involving an examination of the Quran, exegetical texts (*tafsir*), Hadith, literature on Islamic economics, and relevant scholarly journals. The findings indicate that honesty and trustworthiness (*amanah*) are core principles in Islamic commerce. This is reflected in Surah An-Nisa (4:29), which emphasizes that transactions must be based on the mutual consent of both parties, and in Surah Al-Muthaffifin (83:1–3), which prohibits cheating in measurements and weights. These principles can be implemented through transparency, ensuring that the quality and quantity of goods align with what is represented, and upholding the merchant's responsibility toward the consumer. Consequently, the application of Islamic business ethics is expected to foster honesty among merchants, enhance consumer trust, and establish economic activities that are both fair and consistent with Islamic values. Keywords: