Entrepreneurship Dan Strategi Bisnis Islami Perspektif Qs. Al-Quraisy: Analisis Studi Kasus Wardah Cosmetics

Abstract

This study aims to analyze the application of Islamic entrepreneurship and business strategies from the perspective of QS. Al-Quraisy, using Wardah Cosmetics as a case study, one of the leading halal cosmetic brands in Indonesia. The research employs a descriptive qualitative approach through literature review and document analysis related to Wardah’s business strategies. The findings reveal that Wardah has successfully implemented Qur’anic values contained in QS. Al-Quraisy, namely creating a sense of security, providing easy access to consumer needs, and positioning business activities as a form of gratitude to Allah. Wardah’s strategies include a strong commitment to product halal certification, continuous innovation, empowerment of the Muslim community, and the utilization of digital technology to expand its market reach. These results indicate that integrating Islamic values into modern business practices not only strengthens Wardah’s position in the halal cosmetic industry but also contributes to the development of a sharia-based economy. Thus, this study affirms the relevance of QS. Al-Quraisy in constructing a sustainable Islamic business framework in the digital era.