Implementation of the Principle of Honesty in Online Business Practices from the Perspective of Islamic Business Ethics

honesty, online business, Islamic business ethics, ṣidq, amanah, gharar, tadlis, Sharia principles.

Abstract

The development of digital technology has driven the rapid growth of online businesses in Indonesia, but it has also raised ethical challenges related to transparency and trust. This study aims to analyze the application of the principle of honesty in online business based on the perspective of Islamic business ethics. Using a qualitative approach through a literature review of the Qur'an, hadith, and related literature, this study confirms that honesty is based on the values of ṣidq and amanah as exemplified by the Prophet Muhammad. The results show that honesty in online business includes providing accurate product information, openness about the condition of goods, clarity of prices, and responsibility for consumer complaints. Practices such as manipulating descriptions, false testimonials, and concealing defects are considered gharar and tadlis, which are prohibited. The application of this principle strengthens trust, loyalty, and the blessings of business in accordance with sharia principles.